Higher Ed. Publishing and Rough Seas
by P.D. Lesko In this issue of the magazine, we take a look at The Chronicle of Higher Education. The newspaper, which has been covering higher education since the 60s, has undergone some changes recently. What prompted the inquiry is the fact that I really love statistics and numbers. Every year, I receive media kits from other magazines, including The Chronicle, stuffed full of information about how the particular publication will help me marketing my product to college faculty. Over the course of several years, I noticed that the number of faculty readers who subscribe to The Chronicle fell off. […]