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Twitter in Higher Education: More than 30 Percent of Faculty Say They Tweet

Results are in from the Faculty Focus survey on Twitter usage and trends among college faculty. The survey of approximately 2,000 higher education professionals found that nearly one-third (30.7 percent) of the 1,958 respondents say they use Twitter in some capacity. More than half, (56.4 percent) say they’ve never used Twitter.

The findings, available in the downloadable report Twitter in Higher Education: Usage Habits and Trends of Today’s College Faculty, show relatively strong adoption rates among higher education professionals. On the other end of the spectrum, the results also reveal a large number of faculty question the value of using the micro-blogging service in an academic setting.

Key findings of the report include:

  • 21.9 percent of respondents say they are “familiar” or “very familiar” with Twitter.
  • Of those who use Twitter, 21 percent say they “frequently” use it to collaborate with colleagues; 15.6 percent do so “occasionally.”
  • Of those who use Twitter, 7.2 percent “frequently” use it as a learning tool in the classroom; 9.4 percent do so “occasionally.”
  • 71.8 percent of current Twitterers expect their usage to increase this school year.
  • 20.6 percent of current non-Twitter users say there is a “50/50 chance” they will use Twitter as a
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