A Nation Arises
by P.D. Lesko
I WOULD LIKE to take this opportunity to talk a little bit about the changes which are going on here in the offices of The Adjunct Advocate. First off, the staff is expanding. We have added staff in the Marketing and Sales departments, and will soon add staff in the Editorial and Design departments, as well. Change is good. As I said to some staff members whom I met when I recently visited the offices of eCollege.com, in Denver, Colorado, businesses change or they die. Needless to say, The Adjunct Advocate is alive and well.
I visited the eCollege.com Marketing and Communications team (MARCOM, as the department has been dubbed by the staff), to participate in a brainstorming session. I am extremely proud to say that eCollege.com has signed on a sponsor of The Adjunct Advocate’s redesigned web page: Adjunctnation.com. I went to Denver to help the MARCOM team better understand adjunct faculty, the Adjunctnation.com project, its goals and how eCollege.com’s new faculty resources could be tailored to meet the needs of temporary faculty.
I had the pleasure of attending similar meetings at the Boston offices of Bedford St. Martin’s, as well as Houghton Mifflin. Both of the book publishers have agreed to sponsor the Adjunctnation.com web page, as well. There were meetings with other companies, Harcourt College Publishing, Allyn and Bacon, Bigwords.com, John Wiley & Sons, to name a few.
I can tell you now that, in many cases, without hesitation, these companies responded with resounding enthusiasm to my proposals concerning their respective participation in the Adjunctnation.com project. Each partner has committed to taking a vested interest in reaching out directly to the nation’s 500,000 adjunct faculty.
What does this mean for you? Quite simply we, along with these higher education sponsors, have put together an unparalleled Internet resource. It is designed to help adjunct faculty take advantage of the Internet as a tool for teaching and research. For example, for the first time ever, adjunct faculty will have an opportunity to search a unified course text catalogue. If the Bedford St. Martin’s sales representative can’t find you, or you aren’t invited to the sales rep.’s on-campus presentation, Adjunctnation.com will provide you with a convenient, fast and easy way to research and compare course texts. What’s more, you will be able to order examination copies, as well.
When you’ve finished researching your course texts, you’ll be able to adopt your chosen texts at the Adjunctnation.com site, too. This is thanks to Bigwords.com, the most user friendly (and faculty friendly) of the five on-line college textbook sales companies currently operating. From there, Adjunctnation.com users can search for jobs, post resumes, compile a coursepack, sign up for health insurance and even purchase teaching supplies.
Users will be able to select from a wide variety of services provided by some of most well respected companies in the higher education marketplace. So, why Adjunctnation.com, and why now?
The answer is very simple. Adjunct faculty account for almost half of the faculty currently teaching on college campuses across America. Moreover, adjunct faculty teach the majority of the nation’s undergraduate students. The readers of this magazine (all adjunct faculty, in reality) are perceived by the companies involved in the Adjunctnation.com project as a very valuable and highly desirable target audience.
Our corporate partners are investing significant resources and staff to make certain that the adjunct faculty who visit The Adjunct Advocate’s redesigned web page feel respected, recognized and valued. These companies are listening, and want to offer adjunct faculty the same opportunities for individualized service which full-time faculty have enjoyed for years.
Adjunctnation.com is, for me, a dream come true. I hope that for those adjunct faculty (and full-time faculty, as well) who bookmark the page and use it regularly, Adjunctnation.com will become a portal. A window on the world of higher education, where adjuncts can find collegiality and confidence.
Short URL: http://www.adjunctnation.com/?p=155